Don’t take our word for it.
Everyone is raving about Gugulethu!

I stand guilty as charged for treating my own hair like a small house. How so? Well for years I have not been very happy to have it out in the open. I love a weave and a wig, so I keep my hair covered, but still in its natural state. I can’t change its natural state, but not because of a lack of trying, I tried to relax my hair, and because I have a scalp with eczema, the battle was lost to the fact that I have a low threshold of pain and patience.

So here I am buying the best hair food, weaves, wigs (that I can afford) and keeping my hair covered and only out in the open in the comfort of my home. And I love buying products, I am a certified product junkie!

It was only a few years ago that I made a conscious decision that I would try and de-clutter my bathroom of all the products and simplify my hair life. It was a good theory but in practice I won’t lie I struggled and I am still struggling to figure it all out. My hair and I finally had the talk, where my hair finally said, “Listen, since you are losing your hairline and clearly I am not growing the way you want me to grow, and I am covered up all the time. What do you want to do? Where is this relationship going? Either cut me out completely or start taking care of me!” Yes my hair talks don’t judge.

Well, being the person that I am having taken a long vain look in the mirror I argued against my hair and the picture that was in front of me. I said, no I love you, but I can’t be in a committed relationship right now, I am waiting to get all my ducks in a row, it’s not me it’s you, if you just behaved the way I want you to behave we wouldn’t be having this conversation, but it’s complicated, but I buy you anything you want you are so selfish and demanding… yeah I want to take you out but people will see us together. In turn my hair gave me the silent treatment and refused to grow, it became brittle and I was left with no choice but to chop it off. And so I chopped it off again and again. I convinced myself to accept that short hair is the easiest thing to maintain, and it’s true, but the real truth is that I have no real knowledge about how to take care of my hair, and I am completely intimidated by the fact that I have to figure out how to take care of it in a way that I have never done so before. In 2013 I finally conceded, it was the last time I chopped it. I am writing to share my hair journey with you, my ups, my downs, my insecurities, the mistakes and all.

My name is Ruvimbo and I want long strong healthy hair.

RuvimboCertified product junkie!

Eight years ago I went all natural with my skin and hair care. At first I found I was just buying all my products from the grocery store (coconut oil, olive oil, etc.)—my bathroom looked like my kitchen cupboard!

Then a friend told me about Gugulethu—an all-natural product made from all these wonderful oils like baobab seed and marula nut. I’d seen a few natural hair care products on the market but I was really excited to hear about this one.

People are sometimes surprised when they see my natural hair—I think they expect it to be unkempt. But I tell them, managing my natural hair actually takes me less time than when I had relaxed hair. And Gugulethu helps me take care of my hair—making it soft, strong and healthy.

KhosiSelf-described natural product junkie

I’ve always wanted to find a Zimbabwean product made from our local plant oils—I’ve been using products from Uganda, Nigeria and so on—so I’m really excited to try Gugulethu’s hair care line!

I feel like so many of the products and styles out there are so suffocating for my hair—I thought, why should I do that to myself?? Personally, I think it comes from what so many of us hear growing up—that our hair is a problem to be managed. My mom used to tell me I had the ugliest, coarsest hair in the family! Can you imagine?

I don’t believe that anymore. I think you just have to embrace your natural beauty in all its forms—people face a lot of negative comparing because of the stuff we all see on the internet, but I think we just need to embrace ourselves and our hair as truly beautiful. Because it is! I love that Gugulethu understands that and wants to help women find their own beauty.

If I can give any advice I’d say be open to learning about your own hair and how to take care of it. Go on your own hair journey. Forget all the stories you were told as a kid and learn about yourself!

TariroDiscoverer of her own true beauty